We are so excited about S/S 22's fashion trends. The overarching mood was one of real optimism, but where the previous season perhaps went into overdrive with the desire (desperation?) to get dressed up for even the most low-key of weekly grocery shops, the outlook for S/S 22 is that there is a time and place to be extra fabulous but still a strong demand and a necessity for easy, simple, luxurious, gorgeous clothes and outfits you can fling on in a hurry.
There are places to go, people to see and the many ensembles to suit. So while on the one hand there's a very clear shift towards revealing, ultra-sassy, cut-to-here-and-slashed-to-there kind of dressing, there's also a very chic, understated antithesis at play. It speaks to a modern shopper's whims and natural inclination to change one's mind. We are complex characters, and our wardrobes, and favourite brands, must keep up.
We are living through "the anything-goes mood of now," which means that the old tropes of things being "in" or "out" is in itself redundant. It means you can be as wild and adventurous as you like or as basic as can be. Every personal style can be catered for in the spring 2022 line-up.